Email Templates and Campaigns
email.trekbikes.com
UX / UI / HTML / CSS / Visual
Email templates and campaigns were a blue sky initiative project I undertook to create in my spare time. I was not happy with the previous emails that I built during my first year at Trek. They looked dated and were not mobile-friendly. This undertaking became a significant marketing highlight after I introduced it. The effects were very noticeable within the company regarding sales and consumer traffic to the website and retail locations. In the first year, I constructed over 200+ unique email marketing campaigns for domestic and international partners. I also made transactional and internal communications templates. I built all of these with modularity in mind for speed and consistency in testing.