Discover

I use research interviewing, user personas, journey mapping, content card sorting, and hierarchy to organize data. This will clarify the strategy to meet the requirements and constraints.

Define

I use collaboration, reviews, and feedback to evaluate and make informed decisions in refining solutions to meet and support the project goals.

Design

I use storyboards, style guides, sketches, wireframes, mockups, and prototypes to explore various possible design approaches in creating patterns and framework concepts.

Deliver

I build, craft, and implement the digital products outcome with acute attention to detail through useful documentation and communication.

Optum

Lead/Sr. Designer — UX/UI

Eden Prairie, MN | June 2017 – Present

• Create prototypes and designs of different levels and fidelity to help teams determine the design direction for a project
• Help clients empathize with users by creating deliverables that tell a compelling story
• Confidently worked with the organizations' groups, vendors, and peers to develop project architecture documents, including personas, workflows, storyboards, wireframes, mockups, and prototypes
• Generated pattern lab libraries, style guides for UI, branding, typography, and iconography work
• Lead, mentor, and advocate design team process for exceptional human-centered design with digital interfaces

Freelance/Self-employed

Art Direction/Designer/Consutant — IA/UX/IxD/UI/FED/Visual

United States | January 2006 – Present

• Collaborate with clients and partners to understand, define, and document requirements that clearly communicates the problems, goals, strategies, tactics, and solutions
• Translate requirements into formal deliverables

Trek Bicycles Corporation

Digital Product Designer — IA/UX/IxD/UI

Waterloo, WI | January 2008 – June 2017

• Partnered with Trek marketing and product teams to create engaging experiences for events and product releases
• Designed and pitched internal Trek clients on original site designs and technical solutions
• Developed user personas, user flows, wireframes and prototypes
• Build and maintained UX pattern library, style guide, and visual design guidelines
• Responsible for leading Trek’s first responsive (mobile first) product design of the web catalog experience
• Create responsive HTML email designs and templates for utilization by Trek teams globally
• Led a digital staff of designers, developers, copywriters, and photographers

On Design Studios/Swink Design

Designer — UX/UI/FED/Visual

Madison, WI | September 2006 – January 2008

• Created information architecture and user-experience designs
• Developed ground level HTML/CSS components using web standards for developers
• Generated branding solutions to diverse clients in multiple industries
• Research and planning lead from concept to composition
• Organized and directed on location and studio photo shoots
• Generated compelling, creative visual content for print, web, and environments

®evolution Advertising

Sr. Graphic Designer

Temecula, CA | 2002 – 2006

• Organized and directed on location and studio photo shoots
• Developed and executed comprehensive marketing plans and numerous campaigns to build brand awareness
• Successfully converted studio from QuarkXPress® to Adobe® InDesign® exclusively
• Instituted PDF workflow for reviewing, commenting and proofing projects before final sign off by client
• Managed and created compelling branding solutions with in-house and outside vendor talent

Banta Book Group

Prep Department/Image Specialist

Menasha, WI | 1992 – 1998

• Preflight, imposition, and proofed files before going to imagesetters
• Operated and trouble-shot Creo Platesetter, as well as assorted b/w and color printers
• Oversaw images through the production process to print
• Queried and download files from the customer databases
• Kept archived files well organized

US Army

Signals Intelligence Analyst (98C)

US Millitary Posts | 1989 – 1992

• Recorded radio signals coming in from foreign forces
• Kept logs of signals interceptions
• Studied radio signals to understand the tactics and hierarchy used by foreign military forces
• Briefed the unit commander on known enemy locations from radio pinpointing
• Prepared technical and tactical intelligence reports
• As a squad leader, I was in charge of four other analysts
• Held Top Secret with SCI codeword clearance
• Responsible for submitting paperwork for individuals needing security clearance

Honors



• Awarded Army Achievement Medal
• Two Certificates of Achievement Awards
• Certificate of Distinction
• Southeast Asia Campaign Medal

Brown College

Bachelor’s Science Degree, Marketing and Visual Communications

Mendota Heights, MN | 1998 – 2002

• Demonstrated knowledge of industry through design projects delivered within a set amount of time, as judged by critique
• Applied technical and software skills through execution to meet criteria established by projects definition
• Utilize visual problem solving, research, critical analysis, application, and assessment of the design process
• Implementation of communication skills through the use of industry-relevant vocabulary and professional presentation techniques
• Developed conceptual thinking skills through execution of design projects that build awareness
• Discussed and exhibited knowledge of design patterns, aesthetics, and principles to influence
• Articulated a vision to identify and suggest implementation modes for emergent trends in design with supporting technology

Courses



• Art and Design History
• Design Principles
• Design Process
• Grid Theory
• Layout
• Typography
• Color Theory
• Drawing
• Illustration
• Photography
• Copywriting
• Print Technology
• Branding
• Advertising
• Publications
• Editorial
• Promotional
• Environmental
• Informational
• Packaging
• Web
• Business Practices

Honors



• Best of Show Video
• Best of Show Corporate Identity
• Best of Show Logo Design